markokojicki/AgencyRamp

AgencyRamp

B2B SaaS web app aimed to help marketing agencies streamline and improve client onboarding processes.

Company

Building Brands Marketing

Tags

ProductUX/UIResearch
Product Designer, Freelance
2024-2025

I was responsible for running a design thinking workshop to kick-start design process involving COO and a lead engineer, defined product concept and key features, analyzed, translated, and addressed main pain points through user-centered solutions, performed market research, competitor analysis, structured and mapped content, defined information architecture, and delivered hi-fidelity screens.

About

💥 Product

AgencyRamp is designed to enhance the onboarding process for marketing agencies through a plug-and-play solution with customizable workflows, gamified experiences, and human support options to streamline and improve client onboarding.

AgencyRamp platform UI showing client onboarding interface with brand asset management and project tracking
AgencyRamp platform UI showing client communication tools, project flows, and settings management

🎯 Problem statement

👤 Users

👨‍💼

Agency owner

Small to mid-sized marketing agency owner seeking efficient onboarding solutions to improve client satisfaction and streamline operations.

👩‍💻

Account manager

Responsible for managing client relationships and ensuring smooth onboarding processes.

Ideation, research, definition

Design thinking workshop showing agenda, problem statements, and brainstorming exercises with sticky notes

💡 Design thinking workshop

📒 Market research/ competitor analysis

Competitor analysis showing feature comparison across multiple products with evaluations of templated workflows, customizable checklists, and other key features

✍🏻 Information synthesis and mapping

Content structure LOD map showing concentric circles with clients, projects, flows, and modules
Content separation diagram showing tab structure with sections for About, Products, Audience, and Deliverables

👤 User flows

👩‍💼

Agency Owner Scenario

Sarah, an agency owner, signs up for AgencyRamp and is eager to improve her client onboarding. She quickly selects a pre-built Facebook Ads Client Workflow and customizes it by adding modules specific to her agency's process. Within a few minutes, she has branded the onboarding page with her logo and colors, creating a professional and tailored experience for her clients.

👩‍💻

Account Manager Scenario

Emily, an account manager, monitors client progress through the AgencyRamp dashboard. She notices that John has scheduled a meeting for help. She prepares by reviewing his progress and specific challenges. After the meeting, she updates the task status and provides additional resources, ensuring a smooth continuation of John's onboarding process.

User flow diagrams showing account manager and client journeys through the AgencyRamp platform

UI delivery

✏️ Wireframes

Wireframes showing client profile interface, module library, project dashboard, and welcome screens

🎨 Design system

Design system documentation showing tabs, buttons, input fields, and progress indicators with various states and variants

🔼 Information architecture

Information architecture diagram showing the hierarchical structure of the application with different levels and sections

Key features & impact

Key features showing client profile for Spotify with mission information and product details including music streaming service offerings
Client onboarding flow interface showing modules, brand assets, and account handover process
Brand assets upload interface showing file upload functionality and field configuration options
Client interface showing content management with tabs for About, Projects, Products, Audience, and version history tracking

😊 Impact

25% Faster Onboarding.

Client onboarding time decreased by 25% with streamlined digital workflows and automated documentation processes.

20% Increased Agency Productivity.

Agency productivity increased by 20%, as measured by a reduction in manual onboarding tasks.

Data-Driven Decisions.

Integrated analytics provide agencies with insights for strategic decision-making and resource allocation.

📍 berlin